Magnet Trade

In a nutshell permalink

Researched and ran an internal workshop for a new product to be launched in Magnet Trade stores and online. Working with product owners and marketing team I ran the workshop to storyboard an online form which leveraged existing catalogue data and allowed kitchen designers to validate requirements before contacting customers with an accurate quotation.

From there I created high fidelity, on brand designs and built a clickable prototype to demonstrate to the client before generating and handing off assets and briefing the development team.

The project was built on time to a demanding schedule.

'Ian – he really likes it!
Ian is the marketing director for the whole of Magnet. Praise really doesn’t come lightly from Ian, so this is a big deal. Daz does it again :) - Lizzie Hill, Marketing Manager

Final Prototype walkthrough permalink

Solving the problem permalink

The original paper form used by the interior design sales team

Mapping out the steps of form on the whiteboard during the first workshop

Visualising the components and the user flow

Sketching out one of the wireframes

MVP for client approval permalink

I created a visual mock for the client presentation with the MVP.